The Rotterdam Food Cluster website is a key asset for raising awareness by reaching out online with social channels, publishing relevant articles and reporting on current news and organizing event. The site's purpose is to recruit and inform important new buisness and food entrepreneurs to the Rotterdam region.
Design a digital platform that will act as an information hub to create awareness and attract new food buisness to the Rotterdam region. The digital platform should also help the RFC brand come to life and perform flexibly on an international level.
A scalable user experience is built on delivering key content and reporting on relevant news. The user interface is designed to work intuitively expanding on 3 levels of navigation. The brand is also given a chance to perfom and shine fluidly on all devices.
A digital platform
4 catergory themes set the stage for the home page. The current news is given a stong focus with clickable incentives to encourage navigation. Rotterdam Food Cluster website
Concept & Design
Mobile first of all
A user friendly mobile design is adapted for all devices and channels.