This brand identity for Hagelunie; a Dutch insurance company specializing in glass horticulture, was developed as a brand refresh with the aim of expressing the spirit of change within today's innovative food production industry. Additional key photography was also created, shot and art directed to support the roll out of their new brand identity.
Refresh the existing brand ID by preserving the integrity of their exsiting reputation while expressing a more innovative spirit with new ambitions on a international level. The former symbol of a 'protected leaf' also needed to be taken into consideration.
A streamlined shield is combined together with the overlapping shape of a leaf. Combined together these elements create a new symbol built on a promise: protection, expertise and growth. The new moto: 'Together' also expresses a mindful committment of inclusivity and continuity.
We're all in this Together
Survival is driven by continuity and growth by innovation. Hagelunie's progressive approach is built on 'working together'; a key proposition in the new brand concept and positionning.
Mobile & Desktop
Scalable digital design built to perform on all devices. Particularly on mobile devices in the field out on location. Hagelunie website,