This brand identity for Hagelunie; a Dutch insurance company specializing in glass horticulture, was developed as a brand refresh aiming to express the spirit of change of today's innovative food production industry. Additional key photography was also created and art directed to support the roll out of the new brand ID.
Refresh the existing brand ID with an innovative spirit and ambition on a international level. The former symbol of a 'protected leaf' also needed to be taken into consideration.
A compound shield is built-up with the overlapping shape of a leaf. Combined together these elements create a new symbol built on the promise of protection, expertise and growth. The new moto: 'Together' also expresses a mindful committment of inclusivity and continuity.
We're all in this Together
Survival is driven by continuity and growth by innovation. Hagelunie's progressive approach is built on 'working together'; a key proposition in the new brand concept and positionning.
Mobile & Desktop
Scalable digital design built to perform on all devices. Particularly on mobile devices in the field out on location. Hagelunie website,