This brand identity for the 'Easy Anti-Cheat' game security startup in Helsinki was motivated by the need to create new buisness and bolster global brand recognition. In cooperation with the Sexy Beast, both brand identity and name were conceptualized and developed during an intensive 5 day creative sprint.
Refresh the brand while reamining true to their original mascotte bear and traditional Finnish values. The brand ID should also be scalable to plug into a product portfolio using a flexible design system.
The re-fitted bear is named KAMU which means 'buddy' or 'pal' in Finnish. The design is stream-lined & simple, friendly and recognizable. It uses a modular design system to segment products for game security, analytics and community connect.
Everbody loves Kamu
Kamu's friendly appeal delivers a more positive approach to 'anti-cheat' game protection. KAMU website,
Scaling the brand
A flexible design system developped for key products : Game Security, Game Analytics & Community Connect.
A graphic language adapted for product segmentation.