This is a brand refresh assignment for the agency Mirakuleus in Westland, NL. Together with Wyne Veen, a Dutch photographic artist from Amsterdam specializing in sculptural creations, and talented photographer Mathijs Labadie, we developed a unique style and concept for a series of sculptural ready-mades for 'All about Fresh.'
Develop a visual concept that relates to the business of food, plants and flowers while bringing to life the new campaign slogan for Mirakuleus agency 'All about Fresh',
A series of three sculptural arrangements were created using fruit, plants and flowers and colored paper. Each sculpture represents one of the key business sectors.
From Detail to Retail
From the details of packaging design right up to the delivery of retail goods. Mirakuleus is 'All about Fresh'.
Fresh for Appeal
Mirakuleus is all about delivering fresh appeal for brands.
Leading the way to Fresh
Mirakuleus is a leading agency specializing in brand communication in the sectors of food, plants & flowers.
Behind the scenes
It took us one day to build, create, style and shoot a series of three photographs for 'All about Fresh'.