This is a joint brand identity, a collaboration with Philips & the Walt Disney Company. Together they join into a strategic alliance to revolutionize children’s toys by combining their strengths. They offer a unique joint proposition: “Imaginative Lighting”.
Develop a brand concept and flexible design system for a joint brand ID where both leading brands are equally represented and recognisable while enhancing the added value of their collaboration.
A concept based on the shared relationship of the star combined with magic, storytelling & meaningful innovation was successfully received and sold to both stakeholders. A flex design system was developed for 350+ products sold in over 40 countries worldwide.
A unique joint brand propositon
Philips & Disney both combine starlight, magic, storytelling and meaningful innovation to create 'Imaginative Lighting' based on the design principal of the star. Philips Disney website
A packaging design system created for 350 products sold in over 40 countries worldwide.
A design system for all levels of communication
Print advertising & promotional video clip (Olgilvy, London) adapted in line with JBI brand guidelines.