The Rotterdam Food Cluster website is a key asset developped for raising awareness by reaching out online via social channels, publishing relevant articles and reporting on current news. The site's goal is to recruit important new entrepreneurial buisness to the Rotterdam region.
Design a digital platform that will act as an information hub creating awareness and attracting new food buisness to the Rotterdam region. The digital platform should also help the RFC brand come to life and perform flexibly on an international level.
A scalable user experience and digital design is built focusing on delivering key content and reporting on relevant news. The user interface is designed to work intuitively expanding on 3 levels of navigation. The brand is also given a chance to perfom well and shine fluidly on all devices.
A digital platform
4 catergory themes set the stage for the home page. The current news is given a stong focus with clickable incentives to encourage navigation. Rotterdam Food Cluster website
Concept & Design
Mobile first of all
A user friendly mobile design is adapted for all devices and channels.