This brand identity is for the Rotterdam Food Cluster, with over 8,000 food-related businesses located in the heart of the Netherlands, it is unique to the world, developing efficient high-tech and sustainable food solutions for today and tomorrow.
Develop a brand ID to perform as a word mark and logo. This mark should be recognizable and relate to the idea of a 'food cluster' located in Rotterdam. It should express an innovative spirit but also remain practical in its approach.
The iconic mark of an artichoke is chosen for RFC. It illustrates a familiar 'cluster of food' which performs as a brand identifier. It's iconic shape and formal simplicity allow the brand to scale easily across channels as well as in print and events.
An iconic mark for Rotterdam
The artichoke is chosen to represent the Rotterdam Food Cluster. The form is simple and the design familiar. The cluster performs durably across channels and is easily recognizable as a brand identifier.
A unique story in food
The brand mission aims to promote the Rotterdam region by helping stimulate new business and create awareness internationally. Communicating visually compelling facts & figures create a more impactful story. Rotterdam Food Cluster website
Facts & Figures
A Cluster at Heart
Rotterdam is a growing city in the heart of the Netherlands with a thriving technology ecosytem. Its modern image and growing spirit of innovation are beginning to attract international acclaim. Both the photography and art direction engage the brand giving it a more dynamic impression of the Rotterdam region.