This is a brand identity for a Dutch travel company 'Weekendjeweg'. They were looking to refresh their exsiting identity by encouraging vacationers to discover what lies out on the horizon. A key photography concept was also developed and added to their identity to leverage advertising and online digital communication.
How to create a brand ID that will encourage vacationers to explore the possibilites of online travel packages. Not only should it inspire but it should also perform recognizably well across channels.
The letter 'W' lines up with the horizon and setting sun. This reaveals the visual concept for Weekendjeweg's new brand ID. Its iconic shape is simple, its appeal memorable. Key visuals support the brand ID with inspirational horizons on vacation.
An iconic 'W' lines up with the horizon and a setting sun to reveal the concept for a new brand identity.
An icon set
A digital set of icons was developed to assist with indicating travel packages and special offers.